Summary
Spearheaded product development and strategic initiatives for a key SAS migration tool, driving significant improvements in conversion rates and project efficiency.
Highlights
Spearheaded the end-to-end development of CT-Shift, a comprehensive SAS migration tool, from concept to launch, encompassing market research, user persona definition, product vision, scope documentation, wireframing, and stakeholder communication.
Strategically repositioned CT-Shift from a niche SAS conversion tool to a holistic migration assistant, enhancing its value proposition and achieving a 20% increase in lead-to-client conversion.
Drove significant operational efficiencies by optimizing project timelines and costs, resulting in a 25% reduction in project duration and a 20% decrease in expenses for SAS migration projects.
Conducted extensive client calls and user interviews to gather critical insights, ensuring product features directly addressed real user needs and delivered measurable impact.
Independently designed and implemented a comprehensive Change Management Plan for CT-Shift, significantly enhancing client confidence and accelerating product adoption.